Free tool · Rate card
How much to charge for a sponsored post
Type your followers and engagement rate, pick the format and where your audience lives: you get a price range in your currency and the method behind it. An estimate to start a negotiation from, not a quote.
No login, no Instagram password. It runs in your browser and nothing is sent or stored.
Your numbers
An estimate from published benchmarks and the rate card model of Oktio.app — not a quote. Your niche, usage rights, exclusivity and deadlines move the price.
Get your rate card from your real numbersCalculated on your device. Nothing you type leaves this page.
Method
How the estimate is calculated
The same model as the rate card in Oktio.app, step by step. Nothing is hidden: you can redo every number by hand.
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Your tier
Nano: under 10,000 followers. Micro: 10,000–99,999. Mid-tier: 100,000–499,999. Macro: 500,000 and more.
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A price per follower
A feed post starts from a price per follower that falls as the account grows: a brand pays more per follower to a small account. Each market has its own table, shown below. Small accounts start from a minimum: 2,500 Kč on the Central European table, $100 on the US one.
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Your engagement
Low for your tier: ×0.7, average ×1.0, strong ×1.3, exceptional ×1.8. Strong starts at 6 % for nano, 3 % for micro, 1.5 % for mid-tier and 1 % for macro creators; exceptional at 9, 5, 3 and 2 %. Low is under 60 % of the strong mark. No rate counts as average.
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Your audience
Brands pay for the people a post reaches, so your audience's country counts, not yours. On the Central European table: Poland ×0.9; Germany, Austria, France, Italy, Spain, the Benelux and the Nordics ×1.2. The United States, the United Kingdom and the rest of the world use the US table.
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The format
A Reel is 1.55 times a feed post (1.25 times on the US table), one Story frame 0.35 times (0.22 times), a bundle of three feed posts 2.7 times.
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A range, not one number
The range runs from 35 % below to 35 % above the middle, rounded the way prices are quoted: to 500 Kč, 100 zł, or 50 € / $ (10 under 500). Other currencies are converted at the Czech National Bank rate of 29 September 2026.
Sources
The numbers behind the estimate
A feed post for an account in the middle of each tier with an average engagement rate.
| Tier | Example account | Published median | This calculator |
|---|---|---|---|
| Nano | 5,000 followers | $120 | $120 |
| Micro | 35,000 followers | $550 | $550 |
| Mid-tier | 200,000 followers | $2,400 | $2,400 |
| Macro | 800,000 followers | $5,800 | $5,800 |
Published medians: Influencer Advisory, May 2026 — an agency's sample of 274 creator rates (source 1 below). Reels: the same source puts their premium at 20–30 % over a feed post, hence 1.25 times; one Story frame 0.22 times comes from its $1,500–1,700 for three frames from a mid-tier creator.
| Tier | Example account | This calculator |
|---|---|---|
| Nano | 5,000 followers | 3,000 Kč |
| Micro | 35,000 followers | 12,500 Kč |
| Mid-tier | 200,000 followers | 36,000 Kč |
| Macro | 800,000 followers | 80,000 Kč |
The calibration of Oktio.app for creators with a Czech or Slovak audience — the table its rate card uses. This market has no published rate ledger, so treat these numbers as an informed estimate. The engagement multipliers, the audience premiums, the 2.7 times bundle and the ±35 % range are calibrated by Oktio.app too.
Sources
- Influencer Advisory, “What Are Instagram Influencer Rates in 2026?”, 5 May 2026 — median feed-post prices per tier (nano 1K–10K $120, micro 10K–100K $550, mid-tier 100K–500K $2,400, macro 500K–1M $5,800), the 20–30 % Reel premium and the three-frame Story package. An agency's sample of 274 creator rates; it names no market.
- Oktio.app rate card model — the Central European table, the engagement thresholds and multipliers, the audience premiums, the bundle and the range: calibrated by Oktio.app itself, an informed estimate.
- Czech National Bank, exchange rate fixing of 29 September 2026 — 1 EUR = 24.415 CZK, 1 USD = 21.501 CZK, 1 PLN = 5.593 CZK.
In Oktio.app
From an estimate to a price you can defend
Your rate card
The same model with your real numbers from Instagram, including your 30-day engagement rate and average reach. Free on every plan.
A media kit with your prices
Put your prices next to your signed Oktio Verified stats in a media kit. Media kits are unlimited on the free plan.
The deal in one place
A Collaboration holds the offer, messages, files and deliverables, and asks the brand for payment with a QR code its banking app reads.
FAQ
Questions about pricing
How much should a micro influencer charge for a sponsored post?
With this model, a creator with 35,000 followers and an average engagement rate gets a middle of $550 for a feed post with a US audience — the median Influencer Advisory published for micro creators in 2026 — and 12,500 Kč with a Czech audience. Engagement, format and audience move it from there.
Why does engagement change the price so much?
Followers show how many people could see a post; engagement shows how many react to it. So the estimate goes up to 1.8 times for an exceptional engagement rate for your tier and down to 0.7 times for a low one.
Is this the price I should ask for?
Use it as a starting point. Things it doesn't know about — usage rights, exclusivity, deadlines, revisions, a long-term deal — are yours to price on top or to discount.
Are my numbers sent anywhere?
No. The calculation runs in your browser: nothing you type is sent or stored, and there is no Instagram login.
Free tools
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Price your posts from your real numbers.
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