Free tool · Instagram
Instagram engagement rate calculator
Type your followers and a post's likes, comments, saves and shares — or the totals of several posts. You get your engagement rate the way Oktio Verified calculates it, and how it compares with creators of your size.
No login, no Instagram password. It runs in your browser and nothing is sent or stored.
Your numbers
Engagement rate by followers
Without saves and shares this is a likes + comments rate. Add them if you have them: Instagram shows them to you in the post's insights.
Compared with published studies, each with the interactions it counts — see the sources below.
Get it signed with Oktio Verified — freeCalculated on your device. Nothing you type leaves this page.
Method
How the engagement rate is calculated
Engagement rate = the average number of interactions per post ÷ followers × 100. Interactions are likes, comments, saves and shares: the four numbers Instagram gives you in a post's insights. Oktio.app and the Oktio Verified certificate use exactly this definition; the certificate takes every post of the last 90 days.
Example: (1,200 + 80 + 150 + 70) ÷ 30,000 × 100 = 5 %
Why followers and not reach? Anyone can see how many followers you have, but only you see your reach. A rate against followers can be compared between creators; a rate against reach can't be checked from the outside.
Studies count interactions differently: some count likes and comments, some only likes. That is why the calculator compares each study with your rate counted the same way, and shows your full rate separately.
Benchmarks
What is a good engagement rate?
Smaller accounts get more interactions per follower, so compare yourself with your own tier.
| Tier | Followers | Engagement rate |
|---|---|---|
| Nano | 1,000–10,000 | 1.73 % |
| Micro | 10,000–50,000 | 0.68 % |
| Mid-tier | 50,000–500,000 | 0.54 % |
| Macro | 500,000–1,000,000 | 0.61 % |
| Mega and celebrities | over 1,000,000 | 0.68 % |
HypeAuditor, “The State of Influencer Marketing 2025”: 76 million Instagram accounts, data collected in December 2024 (the 2024 column of its chart; the average of all accounts was 1.59 %). The calculator compares it with your likes + comments rate.
| Followers | Engagement rate |
|---|---|
| 1,000–5,000 | 3.51 % |
| 5,000–10,000 | 1.00 % |
| 10,000–50,000 | 0.57 % |
| 50,000–100,000 | 0.38 % |
| 100,000–500,000 | 0.41 % |
| 500,000–1,000,000 | 0.45 % |
| over 1,000,000 | 0.51 % |
Modash, “Instagram engagement rate calculator”: the median of likes divided by followers over the last two months of content, across more than 84 million Instagram profiles. The calculator compares it with your likes-only rate.
Sources
- HypeAuditor, “The State of Influencer Marketing 2025: Stats and Trends” — engagement rate by tier, data collected in December 2024. Read on 26 October 2026.
- Modash, “Instagram engagement rate calculator” — median engagement rate by follower range. Read on 26 October 2026.
- Oktio.app and Oktio Verified — the formula: likes, comments, saves and shares per post, averaged, divided by followers; the average rounded to one decimal and the rate to two.
In Oktio.app
Turn the number into proof
A number you type can't be checked by a brand. One signed from the Instagram API can.
Oktio Verified
A signed certificate of your engagement rate, reach and followers over 90 days, valid for 30 days. Brands check it at oktio.app/v/@yourhandle with no account. Free on every plan.
A media kit that proves itself
Every media kit PDF is a signed Oktio Verified snapshot of the numbers it prints. Media kits are unlimited on the free plan.
What to charge
Your rate card prices posts, Reels and Stories from your real engagement and reach. Free on every plan.
Try the price calculatorFAQ
Questions about engagement rate
What is a good engagement rate on Instagram?
It depends on your size: smaller accounts get more interactions per follower. In HypeAuditor's 2025 report (data from December 2024), likes and comments divided by followers came to 1.73 % for accounts with 1,000–10,000 followers, 0.68 % for 10,000–50,000 and 0.54 % for 50,000–500,000. Above your tier's figure is good.
Should I count saves and shares?
Yes, if you have them: they are part of the engagement rate in Oktio.app and on an Oktio Verified certificate. Instagram shows them only to the account owner, in its insights. The comparison with the studies always uses the interactions each study counts.
Why is my rate different in other apps?
Many apps divide by reach instead of followers, or count only likes and comments, so their numbers differ. This calculator divides by followers, like Oktio Verified, so brands can compare creators on the same basis.
How many posts should I use?
Several recent ones, not your best post: one viral or one weak post says little. Oktio Verified uses all your posts of the last 90 days; leave Stories out, they are not posts.
Is my data sent anywhere?
No. The calculation runs in your browser: nothing you type is sent or stored, and there is no Instagram login.
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Your real engagement rate, signed.
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